Privacy policy

Our Privacy Policy outlines how we handle your privacy at sofoam. (“we,” “us,” or “our”). We understand the importance of your privacy and are dedicated to safeguarding your personal information. This Privacy Policy aims to clarify how we collect, use, store, and disclose your personal information when you interact with us. Please read this policy carefully to understand our privacy practices.


Categories of Personal Information Collected

We collect information that can identify, relate to, describe, or be linked (directly or indirectly) to a specific consumer or device, in accordance with federal laws.
The following is a list of categories of personal information which we may collect:

  • Identifiers (e.g., A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.)
  • Billing/shipping information (e.g., Credit/debit card number, bank account number, or other financial information, shipping or home address, signature, and other information required to process or deliver your purchases)
  • Commercial information (e.g., Records and history of products or services purchased or considered)
  • Demographic information (e.g., Age, sex, income level, race, employment, location, homeownership, and level of education)
  • Internet and other electronic network activity, including browsing and search histories, IP addresses, and your interactions with our websites, applications, or advertisements.
  • Geolocation Data, including precise geolocation data, with your permission, to accurately deliver goods to your address. This includes data necessary to determine your exact or approximate location.
  • Audiovisual information (e.g., Call recordings when you call our customer service numbers, CCTV footage in our stores)
  • Inferences about your preferences, predispositions, behavior, and attitudes.
  • Other Personal Information: This includes any data that can identify you or your household, such as uploaded photos and videos, as well as measurement and floorplan data used by our customer service to estimate materials and costs for your space.

Sources of Personal Information

We collect your personal information in two main ways: directly from you when you provide it to us, and automatically as you use our services.

Information Directly from You:

When you shop or use our services, we may request specific information from you (e.g., We request personal information when you set up an account online, purchase products or services, schedule delivery or installation, promotion or survey, or participate in other activities we offer through the Services.)

Information We Collect Automatically:

In addition to the information you provide to us, we and other service providers collect information automatically when you use our Services. (We and our service providers use cookies and other technologies on your device to navigate our services, analyze usage, deliver targeted advertising, process payments, and support other service-related activities.)

Tracking Technologies and Cookies:

We use cookies and other tracking technologies, such as beacons, tags, and scripts, to monitor activities on our service and gather information that helps us improve and analyze our service. The technologies we use may include:

  1. IP address.
  2. Browser type and language, operating system, access time, duration of visit, and referring website address.
  3. The pages you view within and the actions you perform on our website.
  4. The pages you view immediately before and after you access our website.
  5. Information on whether you open our emails or click on links within them.
  6. Information from a referring source (a third-party website, blog, social media site, etc.)
  7. Information from content you post or share publicly on discussion forums, review sites, social media pages, or other areas of the internet.
  8. Usage data collected when you download or use our apps.

Third-Party Advertising Service Providers:

We allow you to create an account and log in to use the service through the following third-party social media services:

  1. Google
  2. Facebook
  3. Twitter

If you decide to register through or otherwise grant us access to a third-party social media service, We may collect personal data linked to your third-party social media account, including your name, email address, and activities.

You may also have the option of sharing additional information with the company through your third-party social media service's account. If you choose to provide such information and Personal Data, during registration or otherwise, you are giving the company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Use of Your Personal Information

We may use personal information for the following purposes:

  • Where necessary for website functionality, such as enabling you to log in and add items to your cart.
  • To optimize the functionality of our website, including personalizing content , greeting you by name, pre-filling forms, and remembering your preferences like language and location.
  • For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our website in order to show you relevant advertising when you visit other websites or use social media.
  • To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication.
  • To gather details about how you interact with our online ads, including whether you clicked on them and the websites where you saw the ads.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share your personal information with the following third-parties:

  • Service providers: We may share your personal information with service providers to monitor and analyze the use of our service, to advertise to you on third-party websites after you have visited our service, for payment processing, and to contact you.
  • Business partners: We may share your information with our business partners to offer you certain products, services or promotions.
  • Other users: When you share personal information or interact in public areas of our service, this information can be seen by all users and may be shared beyond our platform.
  • We may disclose Your personal information for any other purpose with Your consent.

Security of Your Personal Information

We have industry standard security measures in place to protect against the loss, misuse, unauthorized access and alteration of the personal information under our control. Such measures include commercially reasonable administrative, technical and physical protections and safeguards.

We may use the personal information you provided to us for legal, compliance, fraud prevention, and security purposes. However, no internet transmission or electronic storage method is completely secure. You are responsible for maintaining the secrecy of any credentials used to access your account with us. If you suspect any unauthorized activity associated with your account, please report that activity to us immediately.

Privacy Information for Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors (e.g., Apple Pay, PayPal) adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Your Privacy Rights

Subject to any limitations under applicable law, you may make the following requests in relation to your Personal Information:

  • You may request access to the types of Personal Information that we collect about you.
  • You may request confirmation that we have information about you.
  • You may request a copy of the personal information we have collected about you, available in a portable document format.
  • You may request that we correct or update certain types of Personal Information. In many cases, you can review or update the Personal Information in your account by accessing your account online.
  • You may request the deletion of your account and related Personal Information.
  • You may request that we stop processing your Personal Information (i.e., object to further processing).
  • You may object to your Personal Information being used for marketing or advertising purposes.
  • You may request that we not share personal information collected through your browser using technologies such as cookies and pixels with targeted advertisers by adjusting your cookie settings as discussed above.

Depending on your state of residency, you may have the right not to face retaliation or discrimination for exercising these rights. However, exercising these rights may lead to changes in the pricing, quality, or level of service you receive, if such changes are legally justified or directly related to your request.

Below is a summary of your privacy rights based on your state of residency:

California Residents: Right of access, correct or delete personal information, right to opt-out of “sale” of personal information, right to opt-out of “sharing” of personal information for targeted advertising, limit the use of sensitive personal information, no discrimination.

Colorado, Connecticut, and Virginia Residents: Right of access, correct or delete your personal information, right to opt-out of sale of personal information for money, right to opt-out of targeted advertising, no discrimination, right to appeal. (Effective 1/1/23 in Virginia and 7/1/23 in Colorado and Connecticut)

Utah Residents: Right of access or delete personal information, right to opt-out of sale of personal information, right to opt-out of targeted advertising, no discrimination. (Effective 12/31/23)